66°North converts 31% of all refunds to new orders, while automating processing
This is a great example of how to use the returns process to retain sales and reduce manual workflows.
Use case
Automating returns
Offering exchanges
Global coverage
Industry
Outdoor fashion
Founded
1926
Headquarters
Iceland
Impact
The 66°North team highlighted three key results.
Retained revenue
31% of all returns converted to new orders (exchanges)
Automated processing
From manually handling returns to 99% automated process
Global coverage
Automated returns across two warehouses both outside and inside EU
Yoyo Olesen
Head of E-commerce & Digital @66_north
An invaluable tool for optimising returns. We retain 31% of refunds with exchanges and the platform is user-friendly and intuitive, making returns easy for both customers and our team.
66°North story
Founded in 1926 by Hans Kristjánsson with the purpose of making protective clothing for Icelandic fishermen and workers braving the North Atlantic elements. Hans lived in Suðureyri in Súgandafjörður, in the Westfjords of Iceland. Here, weather conditions were extreme, and having suitable clothing was a matter of life and death.
Challenge
66°North had a manual returns process which caused slow refund processing and a lot of manual work. In addition, they had no intuitive way to offer exchanges and relied on customers placing new orders on the website (less than 2% did that).
Solution
Using Float, 66°North automated their returns process by 99% across their two different warehouse locations both inside and outside of the EU.
Automated returns
An on-brand portal that manages returns and exchanges automatically, saving time for support and warehouse teams.
Exchanges and gift card refunds
Customers can exchange or shop for new items during the return process. Now, 31% of refunds turn into exchanges or gift cards.
Global coverage and routing
Integration to both local and global logistics carriers and smart routing to either EU og non-EU warehouse based on customer shipping address.
What will your story be?
Let's talk and see if we're also a good match for you.