Intersport automated returns processing, while using data intelligence to reduce return rates.

A CONVERSATION WITH

Klavs Stenhoff

Head of Digital

About

About

Intersport is one of Europes largest multi-brand sportswear franchises.

Intersport is one of Europes largest multi-brand sportswear franchises.

Industry

Industry

Multi-brand sportswear

Multi-brand sportswear

Founded

Founded

1968

1968

Headquarters

Headquarters

Denmark & Sweden

Denmark & Sweden

Key features

Key features

Returns portal

WMS for returns

Data intelligence

PDP size flags

Ready to get started?

Ready to get started?

Ready to get started?

Challenge

Intersport was handling thousands of returns each month manually which made the process slow and inefficient. In addition, the returns process was non-digital (no returns portal), so they also missed out on useful data to help understand return rates and make informed decisions to reduce returns.

Solution

Using Float to automate returns registration and warehouse processing with a returns portal and WMS returns processing module. Making the entire process smoother for everyone involved. With Float’s data intelligence setup, they now also receive automated insights from returns data.

Impact and results

10% reduction in return rate

[x]% faster processing time per return

Reduced support tickets on size and fit questions

Boost in NPS and customer loyalty from easy returns process

Size and fit insights automatically displayed on product pages

About Intersport

About Intersport

About Intersport

Founded in Denmark in 1959, Intersport Danmark is built on a deep passion for sport and strong local roots. With more than 50 stores and 700 employees across the country, the brand brings global sports expertise to local communities.

Intersport is one of Denmark’s leading multi-brand sports retailers, helping athletes of all levels find the right gear - whether they are training, competing, or just staying active.

The manual returns process

Intersport processes thousands of returns every month across its nationwide network of stores and online orders.

Managing this manually made the process complex and time-consuming for both warehouse and support teams.

To keep things running smoothly and give customers a better experience, Intersport wanted a simpler, more automated way to handle returns.

Intersport processes thousands of returns every month across its nationwide network of stores and online orders.

Managing this manually made the process complex and time-consuming for both warehouse and support teams.

To keep things running smoothly and give customers a better experience, Intersport wanted a simpler, more automated way to handle returns.

Intersport processes thousands of returns every month across its nationwide network of stores and online orders.

Managing this manually made the process complex and time-consuming for both warehouse and support teams.

To keep things running smoothly and give customers a better experience, Intersport wanted a simpler, more automated way to handle returns.

Lack of returns data and insights

Selling thousands of SKUs across hundreds of brands made it hard for Intersport to understand return rates and why products were returned.

Not having a returns portal also meant that customers filled out returns reasons on paper forms, leaving the team with no way to analyse them.

They needed a smarter system to collect and organise returns data, helping them make informed decisions and reduce returns.

Selling thousands of SKUs across hundreds of brands made it hard for Intersport to understand return rates and why products were returned.

Not having a returns portal also meant that customers filled out returns reasons on paper forms, leaving the team with no way to analyse them.

They needed a smarter system to collect and organise returns data, helping them make informed decisions and reduce returns.

Selling thousands of SKUs across hundreds of brands made it hard for Intersport to understand return rates and why products were returned.

Not having a returns portal also meant that customers filled out returns reasons on paper forms, leaving the team with no way to analyse them.

They needed a smarter system to collect and organise returns data, helping them make informed decisions and reduce returns.

The solution with Float

With Float, Intersport automated its entire returns process through a returns portal and warehouse processing module, making it faster and easier for both customers and staff.

In addition, through Float's data intelligence platform they gaining deep insights into why returns happen and what to do about it.

Insights used ranging from guiding customers directly on product pages (e.g, "fits small to size) to making better assortment decisions for buying and merchandising.

Faster returns processing: Using Float’s warehouse tool to process returns, key workflows like registration, approval, and refund handling now run automatically - saving significant time for warehouse and support teams.

QUOTE: Why processing is better now vs before.

Data intelligence: Float also gave Intersport a data intelligence setup out of the box, with clean analytics on all things returns.

Everything from returns rates by brand, category, product and SKU level to trends, insights and alarms - all you for data-driven decision making and reducing return rates.

PDP size flags: Float automatically analyzes size and fit trends across all Intersport products and feeds these insights directly to product pages to nudge customers toward the right size. This has significantly reduced return rates and scores very high in NPS surveys as a key feature of shopping on Intersport’s website.


QUOTE: Why NPS (size guide and returns portal), reduced tickets on size questions and other benefits of collecting return data - maybe include this is one of the key things that sets Float apart from other solutions.

With Float, Intersport automated its entire returns process through a returns portal and warehouse processing module, making it faster and easier for both customers and staff.

In addition, through Float's data intelligence platform they gaining deep insights into why returns happen and what to do about it.

Insights used ranging from guiding customers directly on product pages (e.g, "fits small to size) to making better assortment decisions for buying and merchandising.

Faster returns processing: Using Float’s warehouse tool to process returns, key workflows like registration, approval, and refund handling now run automatically - saving significant time for warehouse and support teams.

QUOTE: Why processing is better now vs before.

Data intelligence: Float also gave Intersport a data intelligence setup out of the box, with clean analytics on all things returns.

Everything from returns rates by brand, category, product and SKU level to trends, insights and alarms - all you for data-driven decision making and reducing return rates.

PDP size flags: Float automatically analyzes size and fit trends across all Intersport products and feeds these insights directly to product pages to nudge customers toward the right size. This has significantly reduced return rates and scores very high in NPS surveys as a key feature of shopping on Intersport’s website.


QUOTE: Why NPS (size guide and returns portal), reduced tickets on size questions and other benefits of collecting return data - maybe include this is one of the key things that sets Float apart from other solutions.

With Float, Intersport automated its entire returns process through a returns portal and warehouse processing module, making it faster and easier for both customers and staff.

In addition, through Float's data intelligence platform they gaining deep insights into why returns happen and what to do about it.

Insights used ranging from guiding customers directly on product pages (e.g, "fits small to size) to making better assortment decisions for buying and merchandising.

Faster returns processing: Using Float’s warehouse tool to process returns, key workflows like registration, approval, and refund handling now run automatically - saving significant time for warehouse and support teams.

QUOTE: Why processing is better now vs before.

Data intelligence: Float also gave Intersport a data intelligence setup out of the box, with clean analytics on all things returns.

Everything from returns rates by brand, category, product and SKU level to trends, insights and alarms - all you for data-driven decision making and reducing return rates.

PDP size flags: Float automatically analyzes size and fit trends across all Intersport products and feeds these insights directly to product pages to nudge customers toward the right size. This has significantly reduced return rates and scores very high in NPS surveys as a key feature of shopping on Intersport’s website.


QUOTE: Why NPS (size guide and returns portal), reduced tickets on size questions and other benefits of collecting return data - maybe include this is one of the key things that sets Float apart from other solutions.

Results and impact

10% reduction in return rate

[x]% faster processing time per return

Reduced support tickets on size and fit questions

Reduced support tickets on size and fit questions

Reduced support tickets on size and fit questions

Boost in NPS and customer loyalty from easy returns process

Boost in NPS and customer loyalty from easy returns process

Boost in NPS and customer loyalty from easy returns process

Size and fit insights automatically displayed on product pages

Size and fit insights automatically displayed on product pages

Size and fit insights automatically displayed on product pages

GENERAL QUOTE ON FLOAT AND THE PARTNERSHIP.

Klavs Stenhodd

Head of Digital

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Stop leaving money on the table.

© 2025 Float ApS. All rights reserved.

© 2025 Float ApS. All rights reserved.

© 2025 Float ApS. All rights reserved.