liiteGuard automated returns and retained 46% of refunds with exchanges.
About
Danish sportswear brand. Engineered by physiotherapists. Designed with purpose. Backed with science.
Industry
Sportswear
Founded
2016
Headquarters
Denmark
Go to shop
Key features
Variant exchanges
Store credit refunds
Data intelligence
PDP size flags
Ready to get started?
Challenge
liiteGuard struggled with a manual returns process that caused friction for both their team and customers. They needed a better way to handle exchanges and retain more sales.
Solution
Using Float, liiteGuard automated their returns process, making it smoother for everyone involved. By turning refunds into exchanges and uncovering insights from returns data, they improved the customer experience and protected revenue.
Impact
46% of refunds converted to exchanges and store credit
Fewer support tickets on return process.
Faster processing time per return
Automated size guidance nudges on product pages
liiteGuard's story
Founded in Denmark in 2016, liiteGuard is a sportswear brand driven by a passion for performance and a commitment to quality. Their mission is to create gear that empowers, inspires, and protects every athlete.
Today, liiteGuard is a leading running brand with a strong community and loyal following.
The manual returns process
liiteGuard has grown quickly since 2016. As sales rose, returns became more frequent and complex. Managing everything manually, from restocking to refunds and exchanges, made it hard to stay efficient and learn from returns data.
"Our manual returns process created too much friction. It took time, caused confusion for customers, and made it hard for us to learn from our own data." says Simon Bak Andersen, Head og Marketing and E-commerce at liiteGuard.
For customers, exchanging a product meant returning it first and then placing a new order. This created friction, and only 9% completed the extra step to reorder.
When customers had to return and then reorder manually, most gave up. It hurt both their experience and our profitability."
To keep up with growth and maintain high standards, liiteGuard looked for a simpler, more efficient returns process that worked better for both their team and customers while driving more exchanges.
The solution with Float
Float helps liiteGuard automate returns, making the experience smoother for customers while retaining revenue.
Here’s how:
Automated returns: An on-brand portal that manages returns and exchanges automatically, saving time for support and warehouse teams.
Retained revenue: Customers can exchange or shop for new items during the return process. Now, 46% of refunds turn into exchanges or gift cards.
Smart returns data: Return reasons are automatically analyzed, giving the team insights to improve products and reduce return rates.
Better size guidance: Float’s data on size and fit helps shoppers choose the right size, increasing confidence at checkout and reducing returns.
"Float is a no-brainer. Really. We make it more convenient for our customers to get the right products, while gaining valuable data and actionable insights."
The impact
The liiteGuard team highlighted three key results:
Revenue retained. Previously, only 9% of customers placed a new order after the return. Now, that number has increased to 46% - without adding extra work for the team.
Faster processing. Several return workflows are now fully automated, cutting down processing time.
Smarter insights. With automated return data, the team gets a clear view of what’s coming back and why. These insights now inform product design, construction, descriptions, and sizing - helping reduce returns and improve conversion.
Results and impact
46% refunds converted to exchanges (vs <9% re-orders before)
Faster processing time per return
Size and fit insights used for automated size guidance in PDP
What will your story be?
Stop leaving money on the table.